Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications -

Marketing students, new social media managers, or brand strategists who want to move beyond "viral chasing."

“Social media is not a broadcast channel. It is a zone of co-created value.” Marketing students, new social media managers, or brand

Looking for a strategic, textbook-level foundation in social media marketing—not just trending hacks? new social media managers

I’ve been revisiting , and it remains one of the most comprehensive frameworks for understanding the "why" behind the "how." Marketing students, new social media managers, or brand

📚 Essential Read: Why Tuten & Solomon’s “Social Media Marketing” (2020) Still Defines the Game