Masterclass May 2026

If they lean in, you've succeeded. If they check their phone, you've failed.

Write your CUP on a sticky note. Keep it above your screen. Every paragraph must answer: Does this serve my CUP? Part 2: The First Three Paragraphs (The Gravity Well) You have 300 words to convert a skimmer into a reader. Most long texts die here. MasterClass

Every sentence must earn the right to exist. Length is a privilege granted by the reader's patience. If they lean in, you've succeeded

Now go write something too long for Twitter, too weird for LinkedIn, and too true for anyone to ignore. Keep it above your screen

"Social media affects mental health." (Too vague, obvious.) Good CUP: "The quantified self—tracking likes, shares, and views—has replaced the examined self, turning anxiety into a dashboard metric." (Specific, surprising, arguable.)