Justin Lee Shopback May 2026

A browser extension + app that gives users money back for clicking through their link.

But Justin Lee saw something different. He saw a region of "smart shoppers." justin lee shopback

Justin Lee, former Garena (now Sea) employee. He learned growth hacking during the early days of gaming monetization. A browser extension + app that gives users

Justin isn't just building a coupon site. He's building the —integrating travel, dining, and eventually, offline spend. users will come.

The lesson? Don't ignore the "small" savings. Compound interest works for money, but compound value works for startups.

In 2014, he co-founded ShopBack with a simple bet: If we make online shopping rewarding, users will come.