Cbs Pro May 2026

Please run the "Separation Exception Report" in Traffic Pro daily at 10:00 AM ET. Reminder: Digital streaming inventory for political ads requires a separate SID (Streaming ID) from your broadcast SID. Do not co-mingle. 4. Feature Spotlight: The Creative Vault Is your production team spending hours re-encoding client spots for HLS streaming? The new Creative Vault in CBS Pro Central automatically transcodes any uploaded MP4 into four separate outputs: Broadcast HD, Mobile Streaming, Desktop, and CTV (4K upscale).

Maximizing Q3 Spot Load: New Digital Integration & Localization Tools Roll Out for CBS Affiliates cbs pro

Advertisers no longer need two separate insertion orders for reach extension. For your local AE, this means faster turnaround on political and auto ads. 2. Local News Streaming: The New Prime Access Internal analytics from CBS O&Os show that weekday morning streaming audiences (7:00 AM – 9:00 AM) have grown 22% month-over-month. However, the cume reach of a single spot aired on both the linear 6:00 PM newscast and the 7:00 PM streaming replay increases frequency by 40% without cannibalizing unique viewers. Please run the "Separation Exception Report" in Traffic