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We are talking, of course, about the – the puffy-cheek, high-fashion smirk that has taken the modeling world by storm. And at the center of this storm is the stunning Indonesian model, Indah Monica .

Instead, Indah takes a deep breath. She closes her eyes. And then— boom .

But what makes this trend different from the usual viral duck-face or fish-gape? It’s the context . It’s the vibe . And thanks to a leaked (or strategically released) video from a recent photoshoot, we finally understand the genius of Indah Monica.

Let’s break down why this "chubby cheeks" pose is becoming the signature move of 2024. The viral clip is less than 15 seconds long. In it, we see Indah Monica on a stark white set, dressed in an edgy, oversized blazer. The photographer is yelling rapid instructions in Indonesian: "Kurang! Kurang greget!" (Less! Less energy!).

Indah Monica is doing the opposite. She is