Settle admits he barely tries to “build his list.” No lead magnets. No opt-in funnels. No tripwires.
Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones. Ben Settle - Email Players 1 - 15
I recently re-read issues of Email Players . And while most newsletters feel fluffy or recycled, these issues are dense with contrarian gold. Settle admits he barely tries to “build his list
Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day. Ben Settle - Email Players 1 - 15
He doesn’t teach you how to get more subscribers. He teaches you how to get better subscribers.