In 2024-25, Zomato is no longer just a food delivery app. It is a holding company of distinct businesses: Food Delivery , Hyperpure (B2B supplies), Blinkit (quick commerce), and Going Out (events/dining). Applying the BCG Matrix to Zomato reveals a fascinating, high-stakes portfolio strategy where the company is desperately trying to turn yesterday's "problem child" into tomorrow's "cash cow."
Here is how Zomato’s businesses map against and Relative Market Share (high vs. low) . 1. The Cash Cow: Food Delivery High Market Share / Low Market Growth bcg matrix of zomato
Standard BCG logic says: Kill the Dogs . Instead, CEO Deepinder Goyal went all-in. He took a massive loan (a QIP) to buy Blinkit—a Dog at the time. In 2024-25, Zomato is no longer just a food delivery app
In 2024-25, Zomato is no longer just a food delivery app. It is a holding company of distinct businesses: Food Delivery , Hyperpure (B2B supplies), Blinkit (quick commerce), and Going Out (events/dining). Applying the BCG Matrix to Zomato reveals a fascinating, high-stakes portfolio strategy where the company is desperately trying to turn yesterday's "problem child" into tomorrow's "cash cow."
Here is how Zomato’s businesses map against and Relative Market Share (high vs. low) . 1. The Cash Cow: Food Delivery High Market Share / Low Market Growth
Standard BCG logic says: Kill the Dogs . Instead, CEO Deepinder Goyal went all-in. He took a massive loan (a QIP) to buy Blinkit—a Dog at the time.